00325nam a2200121Ia 4500008004100000040001700041041001200058082001800070100001900088245004100107260004400148300001100192230917s9999||||xx |||||||||||||| ||und||  e102323aMAIN  aEnglish  a658.827 M789B  aMoorthi, Y L R 0aBrand management: The indian context  aNew DelhibVikas Publishing Housec2003  a171 p.