00357nam a2200121Ia 4500008004100000040001700041041001200058082001800070100002000088245008000108260003600188300001100224230917s9999||||xx |||||||||||||| ||und||  e107669aMAIN  aEnglish  a658.827 K141B  aKapoor, Jagdeep 0aTwenty four brand mantras: Finding a place in minds and hearts and cnsumers  aNew DelhibResponse Booksc2001  a111 p.