Kotler, Philip <br/><br/>
Marketing management 

 - 15th ed. 
 - Noida  Pearson Education  2016 
 - xxvi, 750 p. 
<br/><br/> 3952 03/01/2020 ABCP20/11872 23/01/2020 
<br/><br/><label>ISBN: </label> RS 959.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 K849M(15)