Palmer, Adrian <br/><br/>
Introduction to marketing: Theory and practice 

 - 3rd ed. 
 - Oxford  Oxford University Press  2012 
 - xxx, 542 p. 
<br/><br/> 1857 16/01/2015 IBS193 29/01/2015 Main Budget 
<br/><br/><label>ISBN: </label> GBP38.99 
<br/><br/><label>Dewey Class. No.: </label>658.8 P182I(3)