Blythe, Jim <br/><br/>
Principles and practice of marketing 

 - 3rd ed. 
 - Los Angeles  Sage Publications  2014 
 - 772 p. 
<br/><br/> 1859 19/01/2015 APD1014532 20/03/2015 Main Budget 
<br/><br/><label>ISBN: </label> GBP44.99 
<br/><br/><label>Dewey Class. No.: </label>658.8 B629P(3)