TY  - BOOK
AU  - Rai, Alok Kumar
TI  - Customer loyalty: Concept, context and character
U1  - 658.812 R13C 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education
N1  - 1870 20/01/2015 IBC3087 03/02/2015 Main Budget
ER  -