Davis, John A <br/><br/>
Measuring marketing : 110+key metrics every marketer needs 

 - 2nd ed. 
 - Singapore  John Wiley  2013 
 - xxii, 344 p. 
<br/><br/> 2025 05/03/2015 RBPPL 44370 12/03/2015 IHTM (SFS) 
<br/><br/><label>ISBN: </label> USD39.95 
<br/><br/><label>Dewey Class. No.: </label>658.838 D294M(2)