00384nam a2200133Ia 4500008004100000040001700041041001200058082001800070100002400088245008300112250001200195260003200207300001100239230917s9999||||xx |||||||||||||| ||und||  e148416aMAIN  aEnglish  a658.827 K141N  aKapferer, Jean Noel 0aNew strategic brand management: Creating and sustaining brand equity long term  a4th ed.  aNew DelhibKogan Pagec2009  a560 p.