00338nam a2200121Ia 4500008004100000040001700041041001200058082001800070100001500088245007000103260003200173300001100205230917s9999||||xx |||||||||||||| ||und||  e183593aMAIN  aEnglish  a658.827 H125B  aHaig, Malt 0aBrand royality: How the world's top 100 brands thrive and survive  aNew DelhibKogan Pagec2005  a314 p.