TY  - BOOK
AU  - Mckee, Scot
TI  - Creative B2B branding (no, really): Building a creative brand in a business world
U1  - 658.827 M194C 
PY  - 2010///
CY  - Oxford
PB  - Goodfellow Publishers
N1  - 2166 09/11/2015 PBA15/466 10/11/2015 IHTM (SFS)
ER  -