TY  - BOOK
AU  - Bradford, Edmund
TI  - Marketing navigation: How to keep your marketing plan on course
U1  - 658.8 B727M 
PY  - 2012///
CY  - Oxford
PB  - Goodfellow Publishers
N1  - 2166 09/11/2015 PBA15/466 10/11/2015 IHTM (SFS)
ER  -