Feinberg, Fred M <br/><br/>
Modern marketing research: Concepts, methods and cases 

 - 2nd ed. 
 - New York  Cengage Learning  2013 
 - xxix, 689 p. 
<br/><br/> 2202 10/12/2015 PBA15/602 15/12/2015 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> USD60 
<br/><br/><label>Dewey Class. No.: </label>658.83 F318M(2)