Kotler, Philip <br/><br/>
Principles of marketing 

 - 16th ed. 
 - Boston  Pearson Education  2016 
 - 731 p. 
<br/><br/> 2202 10/12/2015 PBA15/602 15/12/2015 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> GBP57.99 
<br/><br/><label>Dewey Class. No.: </label>658.8 K849P(16)