Perry, Jesko Retail marketing and branding: A definitive guide to maximizing ROI - 2nd ed. - Chichester Wiley 2013 - xxiii, 374 p. 2202 10/12/2015 PBA15/602 15/12/2015 IMSAR (Dev. & Research) ISBN: USD65 Dewey Class. No.: 658.87 P429R(2)