Pride, William M <br/><br/>
Marketing 

 - 15th ed. 
 - Boston  Cengage Learning  2010 
 - xxxii, 605 p. 
<br/><br/> 2202 10/12/2015 PBA15/612 18/12/2015 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> USD60 
<br/><br/><label>Dewey Class. No.: </label>658.8 P932M(15)