@book{16844,
	author = {Armstrong, Gary},
	title = {Marketing: An introduction},
	publisher = {Pearson Education},
	year = {2015},
	address = {London},
	edition = {12th ed.},
	note = {2202 10/12/2015 PBA15/612 18/12/2015 IMSAR (Dev. & Research)}
}