Rudani, R B <br/><br/>
Basics of marketing management: Theory and practice 

 - rev. ed. 
 - New Delhi  S Chand  2014 
 - xvi, 469 p. 
<br/><br/> 2252 14/01/2016 HBD15/1540 30/01/2016 Main Budget 
<br/><br/><label>ISBN: </label> RS260 
<br/><br/><label>Dewey Class. No.: </label>658.8 R83B