Kotler, Philip <br/><br/>
Principles of marketing 

 - 15th ed. 
 - Noida  Pearson  2016 
 - xxiii, 732 p. 
<br/><br/> 2282 10/02/2016 HBD15/1801 14/03/2016 Main Budget 
<br/><br/><label>ISBN: </label> RS799 
<br/><br/><label>Dewey Class. No.: </label>658.8 K849P(15)