Lovelock, Christopher <br/><br/>
Services marketing: People, technology, strategy 

 - 7th ed. 
 - Noida  Pearson India  2016 
 - xxi, 683 p. 
<br/><br/> 2282 10/02/2016 HBD15/1801 14/03/2016 Main Budget 
<br/><br/><label>ISBN: </label> RS730 
<br/><br/><label>Dewey Class. No.: </label>658.8 L944S(7)