Hawkins, Del L <br/><br/>
Consumer behaviour: Building marketing strategy 

 - 12th ed. 
 - New Delhi  McGraw Hill Education  2014 
 - xxxv, 776 p. 
<br/><br/> 2335 21/07/2016 HBD16/6589 06/08/2016 Rashtriya Uchchatar Shiksha Abhiyan 
<br/><br/><label>ISBN: </label> RS750 
<br/><br/><label>Dewey Class. No.: </label>658.834 H314C(12)