TY  - BOOK
AU  - Shah, Kruti
TI  - Advertising integrated marketing communications
U1  - 659.1 S13A 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education
N1  - 2335 21/07/2016 HBD16/6589 06/08/2016 Rashtriya Uchchatar Shiksha Abhiyan
ER  -