TY  - BOOK
AU  - Kapferer, J N
TI  - New strategic brand management advanced insights and strategic thinking
U1  - 658.8343 K141N(5) 
PY  - 2015///
CY  - London
PB  - Kogan Page
N1  - 2447 07/11/2016 HBD16/6706 07/11/2016 IMSAR (Dev. & Research)
ER  -