00321nam a2200121Ia 4500008004100000040001600041041001200057082001600069100002000085245004300105260004000148300001100188230917s9999||||xx |||||||||||||| ||und||  e73684aMAIN  aEnglish  a658.8 P442M  aPeterson, Robin 0aMarketing: a contemporary introduction  aSanta BarbarabWiley Hamiltonc1977  a675 p.