Pillai, R S N <br/><br/>
Modern marketing: Principles and practices 

 - 4th ed. 
 - New Delhi  S Chand  2009 
 - xii, 592 p. 
<br/><br/> 2563 02/08/2013 5454 10/08/2013 Main Budget 
<br/><br/><label>ISBN: </label> RS350 
<br/><br/><label>Dewey Class. No.: </label>658.8 P644M(4)