Reddy, R Jayaprakash International Marketing: Indian School of Business Management and Administration, An ISO 9001: 2000 Certified Institution - New Delhi APH Publishing 2016 - v, 200 v, 200 p. 2576 19/01/2017 HBD17/6797 25/01/2017 IMSAR (Dev. & Research) ISBN: RS350 Dewey Class. No.: 658.8 R246I