TY  - BOOK
AU  - Baker, Michael J, ed.
TI  - Marketing theory
U1  - 658.8 M341M(3) 
PY  - 2016///
CY  - Los Angeles
PB  - Sage Publications
N1  - 2576 19/01/2017 HBD17/6797 25/01/2017 IMSAR (Dev. & Research)
ER  -