Clow, Kenneth E <br/><br/>
Integrated advertising, promotion and marketing communications 

 - 7th ed. 
 - Boston  Pearson Education  2016 
 - 496 p. 
<br/><br/> 2661 09/03/2017 PBA17/1878 09/03/2017 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> GBP71.99 
<br/><br/><label>Dewey Class. No.: </label>659.1 C626I(7)