TY  - BOOK
AU  - Clow, Kenneth E
TI  - Integrated advertising, promotion and marketing communications
U1  - 659.1 C626I(7) 
PY  - 2016///
CY  - Boston
PB  - Pearson Education
N1  - 2661 09/03/2017 PBA17/1878 09/03/2017 IMSAR (Dev. & Research)
ER  -