TY  - BOOK
AU  - Ravi, R
TI  - Customer-centric marketing: A pragmatic framework
U1  - 658.812 R196C 
PY  - 2016///
CY  - Cambridge
PB  - The MIT Press
N1  - 2676 15/03/2017 APD17/1051175 16/03/2017 IMSAR (Dev. & Research)
ER  -