@book{23220,
	author = {Mcdonald, Malcolm},
	title = {Complete marketer: 60 essential concepts for marketing excellence},
	publisher = {Kogan Page},
	year = {2013},
	address = {London},
	note = {2783 20/07/2017 RBP17/66680 26/07/2017 IHTM (SFS)}
}