Mcdonald, Malcolm <br/><br/>
Complete marketer: 60 essential concepts for marketing excellence 

 - London  Kogan Page  2013 
 - xii, 322 p. 
<br/><br/> 2783 20/07/2017 RBP17/66680 26/07/2017 IHTM (SFS) 
<br/><br/><label>ISBN: </label> RS1295 
<br/><br/><label>Dewey Class. No.: </label>658.8 M145C