TY  - BOOK
AU  - Mcdonald, Malcolm
TI  - Complete marketer: 60 essential concepts for marketing excellence
U1  - 658.8 M145C 
PY  - 2013///
CY  - London
PB  - Kogan Page
N1  - 2783 20/07/2017 RBP17/66680 26/07/2017 IHTM (SFS)
ER  -