TY  - BOOK
AU  - Baran, Roger J
TI  - Customer relationship management: Foundation of contemporary marketing strategy
U1  - 658.812 B231C(2) 
PY  - 2017///
CY  - New York
PB  - Routledge
N1  - 2895 06/10/2017 PBA17/928 10/10/2017 IMSAR (Dev. & Research)
ER  -