@book{24315,
	author = {Armstrong, Gary},
	title = {Marketing: An introduction},
	publisher = {Pearson Education},
	year = {2017},
	address = {London},
	edition = {13th ed.},
	note = {2903 26/10/2017 PBA17/1033 30/10/2017 IMSAR (Dev. & Research)}
}