Alon, ilan <br/><br/>
Global marketing: Contemporary theory, Practice and cases 

 - 2nd ed. 
 - New York  Routledge  2018 
 - xxvi, 699 p. 
<br/><br/> 2939 22/11/2017 APD18/1067602 28/12/2017 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> Rs995 
<br/><br/><label>Dewey Class. No.: </label>658.84 A72G(2)