TY  - BOOK
AU  - Alon, ilan
TI  - Global marketing: Contemporary theory, Practice and cases
U1  - 658.84 A72G(2) 
PY  - 2018///
CY  - New York
PB  - Routledge
N1  - 2939 22/11/2017 APD18/1067602 28/12/2017 IMSAR (Dev. & Research)
ER  -