Lancaster, Geoffrey <br/><br/>
Essentials of marketing management 

 - 2nd ed. 
 - Oxon  Routledge  2018 
 - ix, 464 p. 
<br/><br/> 2944 27/11/2017 APD17/165840 30/11/2017 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> GBP49.99 
<br/><br/><label>Dewey Class. No.: </label>658.8 L221E(2)