TY  - BOOK
AU  - Lancaster, Geoffrey
TI  - Essentials of marketing management
U1  - 658.8 L221E(2) 
PY  - 2018///
CY  - Oxon
PB  - Routledge
N1  - 2944 27/11/2017 APD17/165840 30/11/2017 IMSAR (Dev. & Research)
ER  -