TY - BOOK AU - Jingxuan Zheng, Daniel S. Mason TI - Brand Platform in the Professional Sport Industry SN - 978-3-319-90353-8 PY - 2018/// PB - Springer International Publishing UR - https://doi.org/10.1007/978-3-319-90353-8 UR - https://link.springer.com/openurl?genre=book&isbn=978-3-319-90353-8 ER -