@book{25080,
	author = {Heding, Tilde},
	title = {Brand management: Research, theory and practice},
	publisher = {Routledge},
	year = {2016},
	address = {London},
	edition = {2nd ed.},
	note = {2983 15/12/2017 PBA18/1328 18/12/2017 Main Budget}
}