Kumar, S Ramesh <br/><br/>
Consumer behaviour: The Indian context (Concepts and cases) 

 - 2nd ed. 
 - Noida  Pearson India Education  2017 
 - xiii, 329 p. 
<br/><br/> 3003 08/01/2018 HBD18/7183 27/01/2018 Main Budget 
<br/><br/><label>ISBN: </label> RS499 
<br/><br/><label>Dewey Class. No.: </label>658.834 K936C(2)