Wirtz, Jochen <br/><br/>
Services marketing: People, technology, strategy 

 - 8th ed. 
 - Noida  Pearson India Education  2018 
 - xxiii, 817 p. 
<br/><br/> 3003 08/01/2018 HBD18/7185 27/01/2018 Main Budget 
<br/><br/><label>ISBN: </label> RS799 
<br/><br/><label>Dewey Class. No.: </label>658.8 L944S(8)