Zeithaml, Valarie A <br/><br/>
Service marketing: Integrating customer focus across the firm 

 - 6th ed. 
 - Chennai  McGraw-Hill Education (India)  2017 
 - xxxii, 711 p. 
<br/><br/> 3006 17/01/2018 HBD18/7294 28/02/2018 IHTM (SFS) 
<br/><br/><label>ISBN: </label> RS775 
<br/><br/><label>Dewey Class. No.: </label>658.8 Z37S(6)