@book{27088,
	author = {Moorthi, Y L R},
	title = {Brand management: The Indian context},
	publisher = {Vikas Publishing House},
	year = {2018},
	address = {Noida},
	note = {3158 11/06/2018 HBD18/7421 18/06/2018 IMSAR (Dev. & Research)}
}