Spiller, Lisa <br/><br/>
Direct, digital and data-driven marketing 

 - 5th ed. 
 - London  Sage Publications  2020 
 - xxviii, 752 p. 
<br/><br/> 4137 18/10/2021 RK21/1080 28/10/2021 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> GBP 49.99 (RS 5140.47) 
<br/><br/><label>Dewey Class. No.: </label>658.872 S45D(5)