TY  - BOOK
AU  - Spiller, Lisa
TI  - Direct, digital and data-driven marketing
U1  - 658.872 S45D(5) 
PY  - 2020///
CY  - London
PB  - Sage Publications
N1  - 4137 18/10/2021 RK21/1080 28/10/2021 IMSAR (Dev. & Research)
ER  -