TY  - BOOK
AU  - Mathur, U C
TI  - International marketing management: Text and cases
U1  - 658.8 M426I 
PY  - 2008///
CY  - New Delhi
PB  - Sage Texts
N1  - 3398 09/01/2019 HBD19/7738 20/02/2019 IMSAR (Dev. & Research)
ER  -