Ramaswamy, V S <br/><br/>
Marketing management: Indian perspective, global perspective 

 - 6th ed. 
 - New Delhi  Sage Texts  2018 
 - xlvii, 798 p. 
<br/><br/> 3398 09/01/2019 HBD19/7738 20/02/2019 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> RS995 
<br/><br/><label>Dewey Class. No.: </label>658.8 R141M(6)