TY  - BOOK
AU  - Georg August Krentzel
TI  - Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market
SN  - 9780429201417
PY  - 2021///
PB  - Routledge
KW  - Business & Management
UR  - http://www.taylorfrancis.com/books/9780429201417
ER  -