TY  - GEN
AU  - Kitchen, Philip, J
AU  - Tourky, Marwa, E
TI  - Integrated marketing communications
SN  - 9783030764159
U1  - 658.7 
PY  - 2022///
CY  - Switzerland
PB  - Palgrave Macmillian
KW  - Management
KW  - Marketing Communications
ER  -